Creating your compliance plan is only the first step. In order for a compliance program to be successful, you will need to “sell” compliance as a product or service to your stakeholders.
Branding is a strategy that is used to sell a product or service by communicating a purpose, assigning a unique identity, and by appealing to values and emotions. Branding a compliance program is an important sales strategy for internal and external customers because the intent of a compliance program is for people to “buy” into the program and use it. Because people are busy and bombarded by competing priorities, you will need to strategically plan how you will “sell” your compliance program to get people engaged. Exposing a customer to a compliance program once will not be enough to engage them in participating in the program.
Strategies to sell your compliance program should take into account the four phases of convincing.
- The discovery phase includes initial training and introduction to the program.
- The consideration phase includes training and personal engagement.
- The conversion phase occurs when a person chooses to actively participate in the program.
- The sustainment phase is ongoing reinforcement to ensure people stay engaged.
How do you sell your compliance plan?
Contact us for ideas and resources to help you define and brand your compliance plan.
